SECOND FOUNDERThe free weekly Read
Put this week’s numbers
to work.
Build a review prompt, copy it into ChatGPT or Claude, and work through one decision. No email required.
1. Bring your numbers.
Optional: fill these fields to personalize the prompt. Use the same currency and reporting period. Blank means unknown.
The form processes these fields in this page. It does not submit or save them. Avoid names, customer details, and account credentials.
2. Run your review.
Paste this into your own AI conversation. Replace any remaining brackets, then check its calculations and reasoning.
See the reasoning
Revenue up. Order value down.
What can you actually conclude?
AMBER & CO. is a fictional candle store. This is a written worked example, not a live model run or a customer result.
| Input | This week | Last week |
|---|---|---|
| Revenue | $2,410 | $2,150 |
| Orders | 71 | Unknown |
| Reported average order | $34, rounded | $39, rounded |
| Ad spend | $0 | Unknown |
| Product mix, discounts and costs | Unknown | Unknown |
1. What moved
Revenue rose $260: $260 ÷ $2,150 = 12.1%. Reported average order fell $5: −$5 ÷ $39 = −12.8%. Order-count growth cannot be calculated from the supplied counts.
2. What it might mean
More revenue and a smaller average order are consistent with a change in order volume or product mix. We do not know the cause. Profit could have risen or fallen.
3. What to check
$2,410 ÷ 71 = $33.94, consistent with a rounded $34 AOV. Compare the same revenue definition in both weeks; then check SKU mix, discounts, returns and costs.
4. One next step
Before changing the discount, review this week’s order mix. Risk: the totals hide different margins by product. Next: compare the order export and costs, then revisit the decision on your next review date.
The useful result can be “get this missing fact.” A confident answer built on missing costs is less useful than a clear next check.
3. Keep the next week connected
Save what you decide.
Come back with the result.
Copy the decision row into a document you’ll actually reopen. Next week, paste it alongside the new numbers. That is the beginning of your company record.
Want the complete setup?
The kit adds AI project instructions, a decision record template, review dates, worked examples, and email support.
Referred by a creator? Return to their Gumroad affiliate link to buy so they receive credit. This free tool does not assign an affiliate.